Loqma for bakeries
You bake for the busiest hour, and the busiest hour is not the average. What is on the racks at closing is what that certainty costs — and it does not have to be a loss.
Why a bakery ends the day holding stock
Bread is produced to a peak and sold to a curve. You bake for the hour you might be busiest, because a customer who finds an empty rack at four is a customer who buys somewhere else at seven the next morning. Over-baking is a deliberate purchase of certainty, and the remainder is the price on it.
The obvious fix — mark the leftovers down at your own counter — is the one that hurts. A visible day-old shelf teaches your regulars to wait for it, and next week your full-price bread is competing with your own discount.
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Bread ages in hours, not days
Loaves, flatbread and kaak are a different product at eight in the evening than they were at eight in the morning. Not spoiled, not sellable at your counter tomorrow. That gap is exactly what a bag is for.
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The bag sells away from your counter
It is reserved in the app before the customer arrives, and they come for the bag rather than to browse. Your morning price stays your morning price because the discount was never on your shelf.
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Savoury fills a bag best
Manaqish, spinach fatayer and cheese rolls are baked through the day and never to a perfect number. They mix well, and customers already expect a mix.
What bakeries usually put in
You decide daily and you never commit to a specific item. Customers are told the contents are a surprise and change with the day.
- Loaves and flatbread from the last bake
- Manaqish and fatayer left after the savoury run
- Kaak and sesame breads
- Whatever the morning special did not clear
The money, plainly
Loqma never holds your money or your customer’s. You owe us one thing — a monthly fee for each branch on the platform — and it arrives on one invoice a month. Shops joining now do not owe it until their first ten bags are sold.
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Nothing to pay until your first 10 bags are sold
Loqma is opening up, and shops that join now pay no monthly fee until their first 10 bags have been collected. Not a reduced fee — no invoice at all until then. A bag counts on the day the customer picks it up, not when it is reserved. Everything below describes what happens after that: the fee starts the day the 10th bag is collected, and your console counts the bags sold so far, so nothing arrives as a surprise.
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You take the cash
The customer pays you, at your counter, when they collect. Loqma is not in the payment path — we never receive, hold or forward any of it. There is nothing for us to pay out to you, and nothing to wait for.
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Loqma takes no cut of what you sell
There is no commission and nothing charged per bag. The price you put on a bag is the money you take. A busy month does not make your invoice any bigger — and, so you hear it from us first, a quiet one does not make it smaller.
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The fee is monthly, and it is per branch
What you pay Loqma is a recurring fee for each branch you have on the platform, charged for the calendar month. Shops joining now pay nothing until their first 10 bags are sold. The standard fee is $25 per branch, per month. It starts the day your 10th bag is collected, and your console shows how many have sold so far. A branch that opens part-way through a month is charged from the day it opened, not for the whole month.
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One invoice a month, in arrears
On the 3rd of each month we invoice the month that has just ended: the fee for that month, plus VAT at 11% on it. Payment is due within 14 days. Those are the only two lines on the invoice — no listing fee, no per-bag charge, and nothing to pay to apply.
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And if the invoice goes unpaid
Worth stating here rather than leaving you to find out: if you owe more than $50 and an invoice has been outstanding for more than 30 days, your shop stops publishing new bags until it is settled. Orders already placed are unaffected.
Prices are set and billed in US dollars. Any Lebanese lira figure shown to a customer is a guide at a rate Loqma sets; what the customer owes you is the amount recorded on their order when they reserved.
How it works
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Apply
Four short steps in the browser — your business, your shop, your pin on the map, who to call. Answers are kept as you go, so you can stop and come back. A person reads every application and we answer within 48 hours.
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Describe a bag once
In the console you write the bag up once, then say how many you will have and between which hours it can be collected. The price is yours, with two rules: at least $1, and the contents worth at least 2× what you charge. That second one is the whole product.
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Customers reserve
A reserved bag is held for a named customer inside your window. You see the day’s orders as a list, each with a 4-digit code against it.
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They collect, you take the cash
They show the code, you hand over the bag and take the money, and someone taps Collected. If a collection is marked that never happened, you can reverse it until the end of the service day.
Apply to sell on Loqma
Four steps, kept as you go, so you can close the tab and come back to where you stopped. We answer within 48 hours and we call you when we do.
Nothing to pay to apply, and nothing to pay until your first ten bags are sold. After that Loqma charges a monthly fee per branch, and you will know exactly what yours is before you list anything.
Questions bakeries ask
- Will this cost me my morning bread sales?
- The bag is bought before the customer arrives and collected inside a window you choose — most bakeries put it near closing. Nobody browses your shelves for a discount, because the discount is not on your shelves.
- Do I have to list every day?
- No. Quantities are set day by day, and a day with nothing left is a day you list nothing. There is no minimum and no penalty for an empty day.
- Can I list a single bag?
- Yes. One bag is a valid listing.
- How much work is it at the counter?
- The customer shows a 4-digit code, you hand over the bag and take the cash, and someone taps Collected. No card machine, no app to install — the console is a web page you can keep on the home screen.
Questions shops ask
- Who takes the customer’s money?
- You do. The customer pays cash at your counter when they collect. Loqma never receives, holds or forwards customer money, so there is no payout to wait for and no balance sitting with us.
- What does it cost to sell on Loqma?
- A monthly fee for each branch you run on Loqma, plus VAT at 11% on it, on one invoice raised on the 3rd of the following month and due within 14 days. Shops joining now pay nothing until their first 10 bags are sold. The standard fee is $25 per branch, per month. It starts the day your 10th bag is collected, and your console shows how many have sold so far. There is no commission: Loqma takes no share of the bag price, so the fee is the same whether you sell one bag in the month or three hundred. There is no listing fee and nothing to pay to apply.
- What happens if nobody collects a bag?
- You keep the food, and it costs you nothing. An order that nobody confirms settles as collected 12 hours after the window closes — that is the default, and because your bill is a monthly fee rather than a cut of each sale, nothing is charged on it either way. If the bag genuinely was never handed over, report it from the console within that same 12 hours: we ask the customer, and if they do not contradict you the order closes as a no-show and a strike is recorded against them, so somebody who keeps reserving and never turning up stops being able to. It does not change what you are invoiced. Reporting is free and quick, but we watch how often each shop does it against the rest of the market, and past a monthly allowance a report stops carrying a strike.
- Do I have to install anything?
- No. The shop console is a web page. Open it on the phone behind the counter and add it to the home screen if you want it to behave like an app. There is no card machine and no hardware.
- Do I have to promise what is in the bag?
- No, and you should not. Customers are told before they reserve that the contents are a surprise, change daily, and cannot be chosen. You describe the kind of bag and decide what goes in it on the day.
- What about allergens?
- Because contents vary by day, customers are told allergens cannot be guaranteed and to ask you before they collect. You declare which allergens your bags may contain or have been in contact with, and that is shown on the listing.
- How long does an application take?
- A person reads every application. We answer within 48 hours and we phone the number you give us.